- Creative people are always treated specially for their talent to create new things. People who can write have a special place in the work field. At certain points of time good writing becomes very important for a business. Each and every business has to reach out to its target customers. There are various methods of reaching out to them. One of the important methods is through writing. Whenever you open a website you might have found that there are certain things written on it. These kinds of copies are usually written for the customers or the visitors.