Studio Guest of the Week: Bernd Gottschalk

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In our studio we talk to Automotive expert Bernd Gottschalk.DW-TV: For more on the need for speed.. automotive expert, Bernd Gottschalk joins us. Are you a fan of the DTM championships?

Bernd Gottschalk: Yes I am. For me, a car has never been just a vehicle to get from a to b. It's a product full of emotion and once you have participated and sat in a car with a team and gone round the Hockenheim Ring, you have to be very positive about racing.

DW-TV: Why do the carmakers invest so much money in motorsports?

Bernd Gottschalk: Well, it's a clear-cut calculation. They see that it helps to create a sporty image. It's an investment in fascination and emotion. And certainly it's an investment in technology. Therefore they see it as a positive investment.

DW-TV: That technolgy - how do we see that in the cars we drive?

Bernd Gottschalk: You see how the carbon fibre comes into the modern car. We see what we have learnt from tyres and oil and all these things - aerodynamics. It has all bee
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Producer : Deutsche Welle