Argentina's Peron follows Che, goes commercial
- 13 years ago
Argentina's former President -- the powerful populist Juan Domingo Peron -- may be following in the footsteps of his compatriot Ernesto "Che" Guevara by climbing from the rosters of politics ... to popular T-shirts. The transformation of Peron into a marketing icon is well under way in Argentina, where his name is now being used for restaurants, advertisements and even wine.Duration: 01:23