Advertising Console

    Measuring Marketing Effectiveness

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    eB2BLeads

    by eB2BLeads

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    http://eb2bleads.co.uk/integrated-marketing/marketing-analytics/

    Video on using marketing data to understand what's happening to a businesses website in terms of traffic generation and leads. This can be extended to sales by closing off leads either through the marketing platform or from a CRM application.

    Its much easier to understand what your payback is and make decisions about how to improve your marketing when you have good data that is linked to activities and is generated with little effort.