RURAL LENDING IN CHINA

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STORY: RURAL LENDING IN CHINA DATELINE: April 4, 2011 LENGTH: 0:10:33 LOCATION: Beijing CAM: Lucrative investment opportunities aren't always where you'd expect them. Sometimes you have to look beyond the Silicon Valleys - way beyond - possibly to rural China, where per capita incomes grew over 10% last year. As people's wallets there fill up with more money, they're going to need to deposit some of that in banks, and barrow using new lending methods. Here we go, to rural China. PKG: In recent years, China' s huge financial markets have attracted foreign banks to invest. Besides opening subsidiary banks in the cities, they've also started expanding their networks and business in rural areas. Fuping BEA (Bank of East Asia) Rural Bank has been set up as a wholly-owned subsidiary of The Bank of East Asia on the mainland of China. It's mission? To serve the banking and financing needs of rural customers in Fuping County, in Shaanxi Province. It opened its doors on December 14, Powered by www.newslook.com Producer : Xinhua News Agency

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