Advertising Console

    CEOs Discuss Blending Commercial and Societal Goals

    Repost
    3BL Media

    by 3BL Media

    56
    18 views
    On February 28, 2011, International Corporate Philanthropy Day, CECP convened the 6th annual Board of Boards CEO Conference at The McGraw-Hill Headquarters in New York. Panelists Indra Nooyi of PepsiCo and Bill Green of Accenture, moderated by Charlie Rose, led a conversation on Business at its Best: Maximizing Long-Term Profitability and Societal Impact. In this video, panelists discussed how to blend commercial and societal goals in their core business strategies.