Hi my name is Andy Brown from http://www.NewPowerAffiliate.com
Today's affiliate marketing tip is make sure you "identify your reader" in your emails.
Yes, you can do this by using the personalisation features of most mailing programs to automatically insert the recipient's name (I.E. "Dear Robert"), but there is another technique that is just as powerful (maybe even more powerful since everyone is now using the "Dear Robert" approach) and that is what I call a "personalization benefit."
To create a "personalization benefit", you simply take the theme of your list and blend it with the theme of your mailing.
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