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    Selfridges of Birmingham - Great Attractions (Birmingham, United Kingdom)

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    Geo Beats

    by Geo Beats

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    Take a tour of Selfridges of Birmingham in Birmingham, United Kingdom – part of the World’s Greatest Attractions series by GeoBeats. Selfridges of Birmingham is unlike any department store that you have ever seen before. This curving, smooth building was designed with the image of a sequin dress in mind. There certainly is something to the comparison as the walls slope comfortably and naturally down. The lighting to the interior is predominately natural and comes from a large roof atrium. The silvery, disc-shaped "scales" reflect the building's surroundings and change with the weather. This Selfridges is an important part of Birmingham's new, developing image, a part that you can visit.