Advertising Console

    OneTouch® Life First™ Diabetes Campaign

    Repost
    MultiVu

    by MultiVu

    273
    230 views
    OneTouch®, a leading brand of blood glucose monitoring systems for people with diabetes, has introduced Life First™, a new North American campaign featuring music legend B.B. King and Crystal Bowersox, one of music’s most talented new artists. The ads debut on national and regional television today and will be followed by online and print ads over the next several months. The introduction of the campaign is particularly timely, since March 22 marks National Diabetes Alert Day in the U.S. To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/onetouch/48943/