Ford is taking its groundbreaking interactive road rally -- Focus Rally: America, launching today in Miami -- to one of the biggest stages in the world Sunday on the "Focus Rally: America Pre-Kick" at 6 p.m. EST on FOX, immediately preceding Super Bowl XLV.
"Raising consumer awareness about the new 2012 Focus via Focus Rally: America is our top priority right now," said Matt VanDyke, Ford's director of U.S. Marketing Communications. "That is why we jumped at the opportunity to get the Focus rally into the Super Bowl Pre-Kick show."
Three unique spots will run during the show, including two for Focus Rally: America. A 30-second and 60-second ad will introduce the rally teams and will also offer a call to action for viewers to get engaged with the interactive social media program online at www.focusrally.com
. A third ad during Pre-Kick will feature the Ford F-150 with the new EcoBoost™ engine.