Featuring a Star Wars theme and was produced with the help of Lucasfilm Ltd., George Lucas' production company. The visuals are accompanied by the well-known "Imperial March" music by film composer John Williams. The ad shows a child dressed as Darth Vader summoning the "Force" upon discovering a Passat in the driveway.
The other spot for the all-new 2012 VW Beetle features a CGI-generated black beetle who reigns supreme in the forest. The soundtrack includes a new rendition of the famed rock song "Black Betty" by Jon Spencer and the Blues Explosion.
The ads are the work of Volkswagen of America's agency Deutsch L.A. Inc.