The focus of content syndication is attracting targeted traffic. When a visitor finds your content out in the 'wild' of the Internet, whether it's on a social media site or a guest blog post, and they read your content and like it and then click on the link in the resource box that brings them back to your website, this is the best kind of traffic you can ever attract. These people have read your stuff and decided that it resonated with them. That transaction is the 'holy grail' of content syndication that you are seeking. If you can create that dynamic over and over again with new readers, you are golden.