The Brand: Eco Fashion Turns Mainstream | Arts.21

DW (English)
612
24 Aufrufe
  • Informationen
  • Export
  • Hinzufügen zu
30 years ago, Hessnatur realised that eco-fashion was the future. But until recently, its clothes were widely seen as a bit on the frumpy side. In order to revamp its image, it hired some high-profile designers such as Miguel Adrover.The strategy worked, with Hollywood star Cameron Diaz gracing the cover of US Vogue in a Hessnatur outfit. A German success story.

0 Kommentare