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    Brands Must Become Digital Media Companies

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    Brands Must Become Digital Media Companies
    L2 - NYU Stern School of Business
    The Future of Media Consumption, Measurement, and PlatformsAffluent Gen Y: Media Survey with McKinsey & Company senior editor Robert Mertz.This half-day L2 clinic helps managers navigate seismic shifts in technology, media, and consumer behavior to build robust media plans for their brands that are dynamic in nature and ROI accountable. The clinic covers industry-wide trends in digital and social media, best practices in online media planning and tactical suggestions for allocating media spending in 2011.