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    Nicole Lazzaro: Real World Gamification Can Kill



    Nicole Lazzaro: Real World Gamification Can Kill
    The Gamification Summit - Mission Bay Conference Center
    Products and services with gamification elements are attracting funding, buzz and loads of marketer interest. Everyone knows they are out there and some work better than others, so what are the real secrets behind their success?Find out how these innovative companies utilize "crowd-based behavior" to convert online shoppers into actual retail buyers. The panelists for this session lead companies that have broken ground in terms of delivering new and refreshing ways to make e-commerce fun, engaging and profitable. They discuss how various game mechanics are used in their offerings to appeal to different kinds of online shoppers and their motivations around gaming.Audience members will walk away with a clear understanding of the underlying components of the applied game mechanics as well as tips for how gamification may fit into their overall product plans and strategies.