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"Save the Children" says that millions of children could be saved each year with vaccinations. The group is calling on rich nations to help prevent the needless deaths of millions of babies and toddlers around the world.
Save The Children on Monday launched its biggest ever campaign to prevent the needless deaths of one million children in the developing world from both pneumonia and diarrhea.
The "No Child Born To Die" campaign says that seven million more young children could be saved through simple changes to boost rural healthcare in poor countries.
At the event in London the charity said it needs 500 million pounds a year over the next five years to fund new vaccines that would protect vulnerable children from dying from these diseases.
[Justin Forsyth, CEO, "Save the Children"]:
"I have been moved and shocked by the number of children still dying from completely preventable illnesses like diarrhea and pneumonia. It's really unbelievable that in 2011 children could still die from an upset tummy, or they die in the first few hours after birth from a complication from the lack of a midwife or a trained health worker."
Forsyth is calling on political leaders in the developed world to make good on their promises of money to reduce child mortality rates in poverty stricken countries.
The "No Child Born To Die" campaign hopes G8 countries will pledge the money at a special G8 conference in a few months time to be held in the UK.
Local women there have been trained in basic midwife skills and knowledge.
The infant mortality rate has dropped from 121 per 1,000 babies in 1988 to just 30 deaths per 1,000 babies in 2007.
Pneumonia kills 1.6 million under fives every year, and diarrhea kills 1.3 million children annually.
That comes to almost 8 thousand deaths every day.