2011 Lexus "The Hard Way" - Chain

MultiVu

by MultiVu

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There’s the easy way, and there’s the Lexus way. A lone crane slowly lifts the front end of a Lexus LS, then a second vehicle is attached using cables and stretch bars, then another and another and finally, a fifth Lexus vehicle is suspended in midair from the crane, using no support other than the strength of the LS. The gravity-defying vehicles aren’t a figment of your imagination or a camera trick. They are part of a new advertising campaign from the automaker, which debuted on Jan. 16. To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lexus/48190/

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