Marketing is one of the most important tasks facing any business owner – and yet it is also one of the most frequently overlooked. This is perhaps because it is often misunderstood. Many business owners do not understand why they need to bother with marketing, or they presume that it is something they can only do with a big budget.
Marketing is a broad term. It involves almost every aspect of the process by which you encourage potential customers to buy your products or services. Marketing is therefore at the heart of every successful business.
Marketing is a multi-stage process. To begin with you will probably have to identify your potential customers, and this might involve doing some market research. Then you might decide on tactics to help you sell your products or services to those potential customers. You will then test those tactics, and use the results of your tests to improve. As you can see, marketing is an ongoing process – not a one-off.