7 years ago82 views
David Ewing Duncan Tries Neuromarketing
The Graduate Center, CUNY - City University of New York (CUNY)
In partnership with Science & the City, the Science & The Arts program at CUNY Graduate Center presents the best-selling author David Ewing Duncan on his forthcoming book, Experimental Man: What One Man's Body Reveals about His Future, Your Health, and Our Toxic World.Duncan takes "guinea pig" journalism to the cutting edge of science. His mission, as perhaps the most tested healthy person in history, is to discover what cutting-edge medical technology can tell him, and us, about our future health; the effects of living in a toxin-soaked world; and how genes, proteins, personal behavior, and an often-hostile environment interact within our bodies.