Bob Thacker: Balancing Cost & Quality in a Downturn

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Bob Thacker: Balancing Cost & Quality in a Downturn
The Economist Marketing Forum - The Economist
A panel of executives discuss consumer messaging during a recession at the Seventh Annual Marketing Forum hosted by The Economist in San Francisco.Speakers include: Mark Chmiel, Executive Vice-president and Chief Marketing and Innovation Officer, Denny's; and Bob Thacker, Senior Vice-president of Marketing and Advertising, OfficeMax.Moderated by Martin Giles, Senior Business Correspondent, The Economist.

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