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    Want to Get on TechCrunch? Don't Send a Press Release

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    Want to Get on TechCrunch? Don't Send a Press Release
    BizTechDay - Moscone Center
    The media landscape has changed immensely and companies need to approach media coverage more strategically. There is a real art to giving relevance to your company and your brand by pegging products, services and even company identity to current events and trends.Learn from these media rockstars and learn:* Does Traditional Media Still Matter* How companies should pitch to the media to propel your brand, launch a product, get attention from the media* What you should and should not do when pitching to media outlets* How to craft your stories and soundbite that worth talking about