Behavioral Targeting: What Do Your Google Queries Reveal?

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Behavioral Targeting: What Do Your Google Queries Reveal?
The Paley Center for Media - The Paley Center for Media
Internet services can anonymously track what people do online, allowing advertisers to target consumers with ads based on their interests. But with technological innovation comes a crucial question: is targeted advertising a threat to privacy, or is it an enhanced service?The Paley Center for Media and Loeb & Loeb gather government officials, executives from the marketing and technology industries, and consumer rights advocates to look for solutions and common ground as this issue makes its way to Congress.Moderator: Ieuan Jolly, Loeb & Loeb LLP.

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