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    Myth 1: Memories Can Last For a Lifetime.

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    Andre Thunestvedt

    by Andre Thunestvedt

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    This favorite tagline of advertisers everywhere is nothing more than a myth. In fact, many reputable experts believe that it’s possible to learn enough things within our lifetime that will “push out” long-term memories from when we were younger. Although researchers have tried to develop a method for creating permanent memories (commonly known as “permastore”), in truth, the human is a lot like a cup – and when you have too many memories, it simply runneth over.