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2009 MMNPL Preview: KFC Grilled Chicken

7 years ago50 views

Have you tried the “unfried side?” Known for its fried chicken since 1930, Kentucky Fried Chicken now offers grilled chicken to attract new consumers who care about calories, fat grams and sodium.

The so-called “worst PR nightmare in KFC’s history” turned out to be the best product launch in the brand’s history, keeping it in the running for the 2009 most memorable new product launch.

Check us out at http://www.schneiderpr.com or on Twitter @SchneiderPR.

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