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    2009 MMNPL Preview: Draped in Hype, the Snuggie Takes Over

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    Schneider Associates

    by Schneider Associates

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    Who could have predicted that a one- size- fits- all, “blanket with sleeves” would become the next modern day viral phenomenon?

    Wrap your arms around the warm, soft facts – the Snuggie is here to stay – and it might even snuggle up to #1 on 2009's Most Memorable New Product Launch survey.

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