2009 MMNPL Preview: Draped in Hype, the Snuggie Takes Over

Try Our New Player
6 views
  • About
  • Export
  • Add to
Who could have predicted that a one- size- fits- all, “blanket with sleeves” would become the next modern day viral phenomenon?

Wrap your arms around the warm, soft facts – the Snuggie is here to stay – and it might even snuggle up to #1 on 2009's Most Memorable New Product Launch survey.

Check us out at http://www.schneiderpr.com or on Twitter @SchneiderPR.

0 comments