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Let a 404 error be an opportunity for you not the death knell to a visit to your site.
How often have you mistyped a file name in a web address? Have you ever clicked on a search result listing link to a dead page?
How many times did this result in the frustratingly uninformative '404 - page not found' thrown up by search engines or, worse, by ISPs flooding your screen with irrelevant ads? What do you do? Try again or just go elsewhere? I'd put money on it being the latter!
Just remember how you feel when this happens to you and you'll understand how important t is for you to make sure this doesn't happen to your visitors.
Searchers despise the 404 error page, especially when it comes from clicking what looks like a relevant link in a list of search results. Too often, these 404s come up as an ineffective default page in the browser, leaving the visitor no other real choice but to hit the Back butt