It's a chips bag that is making a lot of noise in more ways than one. The first 100 percent biodegradable bag on the North American market, launched by the Frito Lay group, has consumers up in arms over the noise that it makes. In the United States, Frito Lay has withdrawn the packaging from the market but in Canada, a successful and humourous marketing campaign means the bag is making a better name for itself. Duration: 01:50.