TAG Heuer is running an ad on the front page of USA Today that is using a QR code connected with rich mobile content relating the the ad. They have teamed with Jared The Galleria of Jewelry to customize the mobile landing pages to highlight the prestigious jewelry retailer as well as the luxurious Swiss watch brand. This is the type of targeted, custom content that will ignite QR codes into mainstream American culture. Team this with the historic growth of web-enabled Smartphone devices and you have Dyno-mite!!