Interview ASB Bank - Simone McCallum & Michael Ramsay

Christophe Langlois

by Christophe Langlois

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This is the skype interview I shot with Simone and Michael on 17 Nov 2010, two months after ASB Bank launched the first 'Virtual Branch' on facebook.

We talked about the following topics:

- What is the Virtual Branch? (starts at 00:32)
- What are ASB Bank's key goals? (starts at 02:41)
- Was it a way to contribute to some innovation targets? (starts at 03:54)
- Measurement criteria & results so far? (starts at 04:44)
- Any sales targets? Most common questions? (starts at 06:40)
- How and when do you plan to fully leverage facebook's viral features? (starts at 08:18)
- Do people want to talk about financial products with their bank on facebook? (starts at 10:18)
- When will I get more background info on the team? (starts at 12:58)
- Current structure, and Future, of the social media team? (starts at 14:57)
- What's Next? More integration into social! (starts at 16:53).
I invite you to check my comprehensive blog post on Visible Banking -> http://bit.ly/hEL5m7.

As usual, your comments are more than welcome!