Richard Murton "Winning in Digital"

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In this session Richard Murton from Accenture Interactive, a group focused on helping clients achieve agile intelligent marketing, share his insights from talking to global companies on the challenges that the digital era has brought with it. He offers his 5 point theory on what leading organisations are doing to prepare themselves for the continued evolution in digital, maximize return on investment and ensure they are equipped to be successful. Distributed by Tubemogul.

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