Advertising Console

    Estée Lauder Co. Shine 38 Global Landmarks Pink For ...

    News Infusion

    by News Infusion

    For more info visit ELIZABETH HURLEY AND EVELYN LAUDER AWARDED NEW GUINNESS WORLD RECORDS TITLE DURING EMPIRE STATE LIGHTING CEREMONY For more info visit To commemorate Breast Cancer Awareness Month, The Estée Lauder Companies’ Breast Cancer Awareness Campaign illuminated a total of 38 global historic landmarks in pink lights over 24-hour period of time, creating a new category and achieving a new Guinness World Record entitled: “Most Landmarks Illuminated for a Cause in 24 Hours.” The 24-hour period began at 12:00 pm EST on Thursday, September 30 and ended 12:00 pm EST on Friday, October 1. Guinness World Records made this official announcement on October 1, as Evelyn H. Lauder, Senior Corporate Vice President of The Estée Lauder Companies, and Elizabeth Hurley, Spokesmodel for Estée Lauder and The Breast Cancer Awareness Campaign, illuminated the Empire State Building in pink lights, commemorating an effort that began 11 years ago at the same New York City landmark. The global record attempt began in Australia on Thursday, September 30th, with the illumination of Federation Square in Melbourne and the National Library of Australia in Canberra. Illumination events then continued around the world including iconic structures such as Taj Mahal Palace & Tower Hotel in India and Burj Al Arab in Dubai, then culminating with the Empire State Building. These monuments have become international symbols of hope, with the goal that when a woman sees a pink landmark, she will be inspired to get a mammogram or seek information about breast health. Evelyn Lauder stated, “In 2000, The Estée Lauder Companies’ Breast Cancer Awareness Campaign began illuminating landmarks in pink lights to enlighten women and raise awareness about the importance of breast health and early detection in a new and exciting way. It’s been wonderful to witness an effort that began with a handful of landmarks, led by the Empire State Building, evolve into an initiative that now spans the ... Distributed by Tubemogul.