How to do SEO? That's what I hear a lot from my students. Keyword research is the cornerstone of optimizing pages in ways that they will rank good in Google and the other search engines. Keyword research tips are several, but there are 4 rules that must be followed to properly optimize pages with the most relevant keywords. It's all about relevance, traffic, competition and commerciality. Ranking on the first page of google is a simple matter of following these keyword methods and tips.