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    Madonna set to launch chain of gyms


    by ODN

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    Madonna is set to open her own chain of global gyms, Hard Candy Fitness, with the first due to open in Mexico City next month.

    The Queen of Pop is a self-professed fitness fanatic and follows a strenuous exercise regime to stay in shape and has partnered with manager Guy Oseary and New Evolution Ventures (NEV) to create the ultimate fitness environment.

    Named after her last album, the Hard Candy Fitness centres are scheduled to open in 10 other locations including Russia, Brazil, Argentina and throughout Europe and Asia.

    NEV Chairman Mark Mastrov said: "Our goal is to create an environment inspired by Madonna's vision and high standards of what the ideal gym would be.

    Hard Candy Fitness will be a reflection of Madonna's point of view and will reflect her input on every detail including music space, light and other design cues."

    The singer is set to make a public appearance at the opening of the first branch in Mexico City on 29 November.