Model Elizabeth Hurley was doing her bit to beat cancer yesterday as she posed for snappers at London store Harrods.
Elizabeth, who's grandmother died from the disease, is spokesmodel for Estée Lauder and The Breast Cancer Awareness Campaign.
In honour of the month long campaign aimed at raising awareness about the disease, she met customers and signed their purchases from the exclusive Pink Ribbon Collection 2010.
£7.50 from the sale of each lip gloss will be donated to The Breast Cancer Research Foundation for its research programme at the UK's Institute of Cancer Research.
Elizabeth returned to the department store in the evening to see it's outside lit with pink lights.