Have you heard the new buzz word called site activity? It is new part of Google’s ranking system which takes into account how much traffic a site gets to it. Google no longer only looks just at the content and the backlinks a site has. Now days, especially for more competitive sites, how much traffic actually visits a site is not taken into consideration for how google will rank a given site for a specific keyword. They feel it is an important indicator for how relevant a site is with respect to how many people actually visit that site. Content may be king and backlinks still rule, but now site activity is another part of the SEO equations that webmasters must take into account when optimizing their pages.