What’s the real purpose of adding content to your website? The purpose is to get people to contact you. That is why you have to end each article on your website with a call-to-action, which contains words that tell readers what you want them to do. Do you want them to call you for answers to their questions? Do you want them to order your free book or report? Web visitors are not mind readers! You have to be specific about what action you want them to take. Read the article below to learn more. If you don’t have a book that you can use in your call-to-action, contact us. We can help!