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    wif2010 conference (EN) : Manuel DIAZ

    Wif Festival

    par Wif Festival

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    Attention is the new currency for brands ! -
    Attention marketing puts the consumer at the Center and embraces all constituent of value. A concept for a new performance, an approach of ROA, the Return On Attention. Good practice exist. And the good news it is that they are not the size of the budget, but more than one approach relevant where the digital knows marry creativity and business service performance.