Forget solo pop stardom, Girls Aloud's Nicola Roberts has launched her own make-up range instead.
The singer designed Dainty Doll especially for pale-skinned ladies like her, after abandoning the fake tan obsession of her youth and learning to love her look.
Nicola has become a regular in fashion show front rows, but we may have a long wait to see a Dainty Doll clothing line.
Nicola said: "I think I take fashion far more seriously than people probably would expect.
"Just to jump on board and have your own line just because of the position I've got is not something I would take for granted," the 24-year-old said.