Yakult. Love your insides.

MultiVu

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Yakult U.S.A. Inc. unveils its new “Love Your Insides.™” campaign for its signature probiotic drink, Yakult, which sells in major retailers primarily on the West Coast. It will kick off this week in 29 major designated marketing areas with a TV spot called “True Love” and will air in both English and Spanish. Both versions of the commercials are formatted as 30 and 15 second spots and will be supported by a mix of radio (Hispanic only), online, print collateral and redesign of yakultusa.com website. The campaign, which is the brainchild of El Segundo, CA-based Siltanen & Partners Agency (S&P), will introduce consumers to a lovable new brand icon in the form of a cuddly digestive system. To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/yakult/45773/

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