Advertising Console

    Using a 302 Redirect & not a 404 Error is bad

    Repost
    SiteReference.com

    by SiteReference.com

    2
    76 views
    If your site is currently treating unavailable pages (404 errors) like temporary redirects (302 redirects) you may not have any problems with the search engines but your site is losing out on some important advantages of a proper 404 error.