Paris Hilton looked every bit the blond bombshell at the launch of her new fragrance Tease.
The socialite dressed up as Marilyn Monroe and said the new perfume is in honour of the screen legend:
"I always loved Marilyn Monroe since I was a little girl. I think she is such an icon."
The 25-year-old heiress unveiled her new fragrance during a private party on Hollywood Boulevard with her guest list including Amanda Holden, Piers Morgan and Adrian Grenier from Entourage.
Paris described Tease, which is her tenth fragrance, as a reflection of her growing maturity.
"We have done so many over the years but this one is more mature. The last time I did fairy, I did mermaid. I was younger, now I am more mature. I thought it was a really glamourous fragrance," she said.