back linking is an extremely important strategy for all Internet marketers. Google looks at the number of back links in the quality of those links as a reference for how relevant the webpage he is for specific searches performed. All things being equal, the more back links and a higher quality of those links the better the page will rank. The Google page rank number specifically measures the quality and quantity of incoming back links to a webpage. The page rank number is a significant factor in Google's algorithm for ranking websites in their search engine results pages. The anchor text within back links is a vital component of the process. It's important not to replicate the exact same anchor text time and time again and across the Internet for a given back link to a specific page. It's important to break up the anchor text occasionally with different phrasing, tenses, and by adding or taking away some of the words for the normal optimized keyword for that page.