- Click Millionaire Liz is driving herself crazy researching the best SEO keywords for her web site in a crowded niche. The best niche keywords are difficult to find if your web site is in a competitive industry niche. So how much keyword research is enough? How many key words do you need and what tools are best for keyword research today? Watch this video for Scott Fox's suggestions on how to solve niche keyword research problems and how you can optimize SEO keywords for your site. And, if you're a Click Millionaires member, you can discuss this important topic in the ClickMillionaires.com Forum, too.