Special Interview: Lori Ann LaRocco Pt. 3 - Booking ...

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http://marketHEIST.com/education/interviews - In this 3-part interview, Lori Ann LaRocco talks about how people may become more educated by engaging in financial media and business news. In Part 3, Lori Ann responds to a twitter question "How do you book guests to come on CNBC?" She explains not only how and where she finds guest contributors for CNBC such as those that appear on Squawk Box (which Lori Ann co-produces). Lori Ann says, "I try to get interesting people on. People that will get you emotional...I want people so you can talk about it." Beyond this, she probes her contacts with two main questions: 1. Who should we be talking to? 2. What are the topics we should be talking about? Also, she shares what she believes is the most important question that should be on American's minds as we wade through this recession. A lot of people still ask her what's the best way to make fast money in the markets. She says in a recession as bad as this one, we should be focusing on preserving capital and staying afloat. The big thing on Lori Ann focuses on is jobs. Unemployment is not getting better and that's the real concern. In Part 1, Lori Ann explains what her job is as CNBC's Senior Talent Producer and producer of CNBC's Squawk Box. In doing so, she gives us a different perspective of how the interviews and experts she books to appear on CNBC are meant to help everyone. Part 2: Lori Ann gives some tips on doing your own homework and educating yourself to stay up-to-date. Also, how Lori Ann started as a local news reporter before being involved with business news. Lori Ann LaRocco's Blog: http://LoriAnnLaRocco.Wordpress.com Twitter: @LoriAnnLaRocco "Thriving in the New Economy" by Lori Ann LaRocco: http://bit.ly/laroccobook http://marketHEIST.com Twitter: @marketHEIST Host: @JeffreyLin