"Get Your Smokey On: http://facebook.com/smokeybearhttp://smokeybear.com
- Eddy Arnold plays guitar and sings ""Smokey the Bear"" for an old public service announcement. The longest running campaign in Ad Council history, Smokey Bear and his famous warning, ""Only You Can Prevent Forest Fires,"" was introduced to Americans in 1944. The Forest Fire Prevention campaign has reduced the number of acres lost annually from 22 million to 8.4 million (in 2000). Responding to the massive outbreak of wildfires in 2000, the campaign changed its focus to wildfires and Smokey's slogan to ""Only You Can Prevent Wildfires."""