Lewis Hamilton is adamant he has the mental strength to cope with the mind games currently being played by his rivals.
After three and a half years in Formula One, Hamilton may still be learning the tricks of the trade, but he feels his experience will now stand him in good stead for the battle ahead.
With Hamilton leading McLaren team-mate Jenson Button by six points in the drivers' championship, and the team 30 points clear of Red Bull Racing in the manufacturers', it is perhaps unsurprising there has been an attempt to destabilise them this week.
Suggestions by Red Bull team principal Christian Horner and driver Mark Webber that their "love in" will eventually end in divorce has done nothing more than make them laugh.
It is all psychological warfare, in particular in the build up to the duo's most important race of the season on their home turf of Silverstone, scene of this weekend's British Grand Prix.
"In sport it is all mental, it's all up here," Hamilton told reporters, tapping the left side of his temple with his forefinger.