Introducing new products RIP-CORDS, and TRI-BELLS When is the last time your back felt like it had its MASS KICKED? If it has been a while, you can bet those muscles adapted to the “Status Quo” and ceased to grow! No self respecting resistance fighter is going to stand for that! What you need is an aggressive battle plan that will waste every back fiber it targets. End result? Optimal levels of muscle adaptation and the serious LIFT MORE, PULL MORE, GROW MORE results hardcore lifters live for! If your are ready to declare war on mediocrity, then strap on those Haulin Hooks and follow along as their inventor and Pro Trainer Daniel Emick shows you how to plan and deliver a lethal back assault.