Sophie Ellis-Bextor dressed as a princess today to launch Sky Broadband's 'Happily Ever After Campaign'.
The project is aimed at young children, asking them to find new endings to traditional fairy tales.
The mum of two said she thought the project was important to help children develop their creativity.
She also told how she loved being read to as child, and how now she enjoys reading to her two boys, Sonny and Kit.
The singer said she saw storytelling as a great way of bonding and spending quality time with her children.
Bexter will be using her Twitter site to generate interest in the project, and will post some of her own alternative endings on-line too.