Key #5 is Consistency of Vision. Do you stick to what you are good at and what you believe in, through thick and thin? Do you have a consistent purpose? Hoover says many great American enterprises decayed because they forgot their purpose. Truly great enterprises, like Caterpillar, John Deere, UPS and Target, tend to do one thing or a very few things incredibly well - over and over again. The day-to-day tactics and business practices can change daily, but the heart and soul of the business stays in the same place and rarely changes
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