At Streaming Media East 2010, I spoke with Jeff Malkin, President of Encoding.com, to hear about how his company's cloud-based encoding business model works, and how the company and customer base has shaped up over the last year and half. According to Malkin, Encoding.com is the world's largest cloud-based encoding service, which he says both seriously and facetiously, as his company is the dominant player in the encoding SaaS (Software as a Service) space, which he admits is a new and emerging space. Encoding.com reached a milestone recently, delivering over 6 million encoded videos since its launch in September 2008, and encodes an average of 30,000 videos per day for its growing customer base. With more than 700 customers, Encoding.com powers the encoding and transcoding services of many leading video publishers and platforms including Cisco Eos, MTV Networks, WebMD, MySpace, Nokia, Kaltura, Vzaar and Giant Realm. Last week, the company released a new API that allows customers to offer Encoding.com as a white-label solution within their own platforms. In December 2009, closed a $1.25 Million Series A funding from VC and angel investors. For more information, visit http://www.encoding.com/
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